Forget Your Phone, Now It’s Your Clothes
If you think you’re overwhelmed by ads on apps like Facebook and Google on your computer and on your smartphone, just wait. The company, E-Ink Holdings, that brought the cool non-glare, ultra-readable display to the Kindle by Amazon has announced it can now print on fabric — updatable print on the clothing on your back.
According to a recent article in Fast Company, E-Ink has been working hard to discover more applications for its technology beyond the e-reader. The company has come up with a way not only to print on regular fabric, but also on Tyvek®, the “ripstop” material used for extra-strong envelopes, banners, vehicle covers, and more.
Just imagine covering your car with not just a branded tarp, but a tarp that is constantly updating its message. Local dealership running a no-money down special? Your car in the driveway might be the new billboard in your neighborhood.
It’s the clothing possibilities, however, that really exercise the imagination. As can be seen in the photo from Kit Eaton’s article in Fast Compay, the potential is unlimited. As he puts it, it “instantly makes us imagine Google selling Wi-Fi-connected T-shirts that update with adverts based on the wearer's location and who's walking by; in our location-enabled age this is highly plausible… Or maybe you could wear your Twitter feed or a smarmy animated gif smack across your chest. At this point we imagine mood-riddled teenagers using their T-shirts as a live-updating display to mirror their angsty inner thoughts...the mood ring for the 21st Century.”
There is a scene in Stephen Spielberg’s “Minority Report” where Tom Cruise speeds through a public passageway, bombarded by personalized and personally addressed advertisements on the billboards as he passes them. At least those billboards are stationary; if t-shirt advertising becomes a reality, it’s entirely possible the ad will follow you.